{"id":13640,"date":"2020-02-13T03:05:52","date_gmt":"2020-02-13T09:05:52","guid":{"rendered":"https:\/\/www.insta-pro.com\/?p=13640"},"modified":"2023-03-31T08:34:18","modified_gmt":"2023-03-31T13:34:18","slug":"3-marketing-tips-your-competition-doesnt-want-you-to-know","status":"publish","type":"post","link":"https:\/\/insta-pro.spinudev.com\/en\/blog\/businessstrategyandfinance\/3-marketing-tips-your-competition-doesnt-want-you-to-know\/","title":{"rendered":"3 Marketing Tips Your Competition Doesn\u2019t Want You To Know"},"content":{"rendered":"<p>Digital media, social media, magazines, associations, newsletters, websites, trade shows, press releases\u2026\u00a0 With all the ways you can reach customers, how do you know which is best for you?\u00a0 And when you figure that out, what should you say?<\/p>\n<p>These are all questions I get from customers and prospects on a regular basis. \u00a0\u00a0My general answer is this, there is not a one-size fits all answer. The options are so diverse it can make anyone\u2019s head spin, but don\u2019t worry, I have a few tips to help you out.<\/p>\n<ol>\n<li><strong>Who do you want to give your message to and why?<\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">Understanding who you want to talk to and what you want to say helps develop a clear and concise message.\u00a0 Most people think this part is easy.\u00a0 You want to talk to someone that will buy your product so find them and tell them all the good reasons why you are the best option, WRONG.<\/p>\n<p style=\"padding-left: 40px;\">It\u2019s not enough to know that someone who feeds an animal needs to buy feed.\u00a0 How you speak to people changes based off what their focus is.\u00a0 For example, how you speak to a nutritionist who is looking at least cost formulation is different than the owner who is focused on differentiating their product from the competition.<\/p>\n<ol start=\"2\">\n<li><strong>Is more time spent on-line, reading magazines, or the local coffee shop? Should you send an email, write a letter, stop by their office or make a phone call?\u00a0 <\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">To build awareness, you need to be front and center every day in every way.\u00a0 This is why digital advertising and newsletters are important.\u00a0 Take these opportunities to be educational and informative so when you do have the chance to meet face to face, the customer will know you are knowledgeable about your product.<\/p>\n<p style=\"padding-left: 40px;\">The digital world has taken a primary role in communication, but many people, especially in our industry, still value reading a magazine and having face to face conversations. These are times to build a solid relationship and break from the rigorous world of email and conference calls.<\/p>\n<ol start=\"3\">\n<li><strong>How can you help them?<\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\">This one is easy.\u00a0 Outside of making money, this is why you made the investment into your facility.\u00a0 You have the solution to a problem.<\/p>\n<p>My key point is this.\u00a0 People don\u2019t consume data the same way they did 5 years ago.\u00a0 Marketing is an ever-changing world, so it is important that you are changing with the times.\u00a0 I have frequent discussions with customers on how to best reach their prospects through a press release, designing ads, websites, etc.\u00a0 And every answer is different.<\/p>\n<p>Not all customers have a dedicated marketing department, this is why marketing services are part of the Support Plus Program.\u00a0 Want to learn more?\u00a0 Contact your Insta-Pro Sales Representative or <a href=\"mailto:tsorensen@insta-pro.com\">Tori Sorensen<\/a>, <em>Marketing Director<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital media, social media, magazines, associations, newsletters, websites, trade shows, press releases\u2026\u00a0 With all the ways you can reach customers, how do you know which is best for you?\u00a0 And when you figure that out, what should you say? These are all questions I get from customers and prospects on a regular basis. \u00a0\u00a0My general [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-13640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businessstrategyandfinance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Marketing Tips Your Competition Doesn\u2019t Want You To Know - Insta-Pro<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Marketing Tips Your Competition Doesn\u2019t Want You To Know\" \/>\n<meta property=\"og:description\" content=\"Digital media, social media, magazines, associations, newsletters, websites, trade shows, press releases\u2026\u00a0 With all the ways you can reach customers, how do you know which is best for you?\u00a0 And when you figure that out, what should you say? 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